Aquarius is a concept for the Design Academy store in Eindhoven. Concept emerged from a metaphore - an aquarium.
The products would be exposed in different transparent spaces throughout the store. So the products that are sold and exposed in the store would always be like fish in the aquarium.
This method separates the visitor from the product. To bring them together the store has a programme of workshops, speeches and debates about design and art.
Thus the store becomes multilayered in both architecture and concept.